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MOST LOVED

Our Hair Heros
that Everyone Loves
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Formulated with natural, organic ingredients to deeply nourish and repair, these treatments hydrate, strengthen, and protect the hair. They promote softness, shine, and resilience for healthier-looking hair.
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POWERED BY ALOE
Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.
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FREE OF THE NASTIES
Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.
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MADE WITH LOVE
Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.
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AYURVEDIC ORIGINS
The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.

Let customers speak for us
from 1596 reviewsThis stuff is amazing, even helps fix matted kid's hair! I also love their shampoos and conditioners, and the nourishing hair oil is just magical.

Versatile styling product; can hold a style without feeling too crunchy, but will also hold nicely if brushed out for a more natural, beachy look. Scent isn’t too overbearing so this is a bonus.

Great product for taking the yellow out of grey hair. Leaves my hair clean and brighter looking.

I love love love this oil. Best one I have used and I've tried many. Will definitely buy again. The shampoos however, are not for me. I have thin, curly hair, and the shampoos really strip my hair leaving it feel coarse and very tangled. I also experienced a lot more hair loss when I washed. They are good for my sensitive scalp and don't cause irritation. That is amazing, but I won't buy again. Also they do not offer refunds or exchanges, so in the future I would buy sample sizes first so you aren't stuck with another bottle of shampoo you won't use. Highly recommend the oil.

Both smell amazing and leave your skin soft. My son gave me a hug and said "You smell different. It smells nice." Toddler approved.

My curly greying hair laps up the smooth Calming Cream. I use it on damp hair out of the shower and also on dry hair when it starts to feel frizzy or coarse.
I’ve been using it for three years and just recently bought the biggest container to never run out!

I have been hunting for a shampoo and conditioner that does not make my hair look like I took a shower in a grease pit because it is too heavy of a product. Plus I had issues with shampoos and conditioners drying out my hair. But Loma has changed all that! My hair is soft, supple and the smell is amazing, not over powering but fresh and light. I am so glad I found you. You have a customer for life!

I have tried so many different products over the years to try and make my fine, thin, curly hair look better. Kerastase, Living Proof, Pureology, Kevin Murphy, the Rootist, all the drugstore brands and curly hair products. But none have given me the moisture and shine like the Daily line. Truthfully, I bought several of your travel lines because I didn’t believe this would be any different. It is. Not only does my hair smell amazing, it looks amazingly healthy. First day and I’m sold. Thank you for making beautiful products.
I have been using this product for a number of years. I try new things occasionally but always go back. I have fine straight hair… it gives me enough volume without being stiff. It smells lovely too.

Good product. My hair stays healthy and pretty. Doesn’t give me oily scalp even if I use it closer to the scalp (I have bleached highlights).

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