Some things just come naturally for us!
Our natural fragrances consist of essential oil-based fragrances, natural aroma ingredients and aromatic botanical extracts.
Renewable and sustainable beauty
Located just outside of Seattle, Washington, Loma is made in small batches in our own facility with 100% sustainable hydroelectric power!
No animal testing
We NEVER test on animals. We promise our products are cruelty-free!
Safe on color-treated hair
Not only are our products safe for highlighted, foiled and color-treated hair, our formulas help protect and rebuild from the inside.
We use many ingredients that help to extend your hair color, like Fennel Seed, Sunflower Seed, Creatine, and Aloe Vera.
Our products are entirely vegan with the exception of two. We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees as we know they are key to our environment.
Only good stuff inside
Loma is free of toxins and harmful ingredients. We do not allow any of these in our formauls: Paraben, Sodium Chloride, Gluten, Soy, Phthalate, Dioxane, Hormones, Pesticide, or Formaldehyde.
Love this product - works great on my fine hair.
I've been using this product for around three years now, it works beautifully with my hair texture (very wavy, close to curly) and allows me to go a very long time between washes because it always looks great! It also has a very subtle but nice smell and isn't uncomfortable while drying.
My sister told me about your products. I’m so glad she did. I have chin length grey hair and the Nourishing shampoo and conditioner makes it smooth, soft and silvery shiny.
Moisturizing Shampoo Liter
Best product for curly hair. Defines the curls for days!
This shampoo has been my go-to for about 8 years. My hair feels clean, light and full of bounce. My scalp also feels great, with no dry patches or flaking like in the past. I would highly recommend Lona products.
Love this stuff
Washing and conditioning my hair leaves it soft and shiny. It also doesn’t weight my hair down. Great product!
Excellent product. During winter I rotate between blue and green bottles. Blue moisturizing helps with hydration.
I have very dry, sensitive, hair. I call it sensitive because the slightest bit of certain chemicals or ingredients damage my hair very quickly. I have used several Loma products now with absolutely great success. The Moisturizing Treatment is just perfect for my thick, curly, dry hair.
OMG! My hair is the most difficult to manage; it’s insanely thick and dries out easy from being dyed every month. I was skeptical trying Loma but to my amazement these products are *exactly* what my hair needed. Soft, manageable and looks and feels amazing! Loma’s scent is perfect as it’s flowery but not overpowering! I’m so happy to have finally found the right products! 🤩
I have been using Loma purple shampoo and conditioner for a number of years. I love what it does to my hair and it really makes the grey shine. I get many compliments about the colour.
I've only used the shampoo and conditioner a few times, Ave at first I thought: this is nothing special, but now I'm really loving it!
I love the results, the scent and how effective it is. You don’t need much, so using just a tiny bit for the entire hair was more than enough.
I love this shampoo. My hair looks healthy, smooth and shiny with a gentle scent.