Over 30 years ago we innovated the use of Organic Aloe Vera Gel in the beauty industry making us ahead of the curve when it comes to the green beauty category that is now in high demand. Seeing that others were just as concerned with what they put on their bodies as what goes inside their bodies, he created this bath and body line for those and their families. LOMA is a naturally moisturizing, organically infused product for daily comfort for the entire family.
Naturally Inspired,
Organically Infused,
Hair and Body Care
Naturally Inspired,
Organically Infused,
Hair & Body Care
Who is Loma?
Who is Loma?
LOMA is a collection of organically infused, aromatic products for daily comfort. Healing, organic ingredients partnered with environmentally-conscious manufacturing give you exceptional performance.
Enjoy fresh, natural aromas from organic ingredients in body washes, body lotions, lip balm and candles. We invite you to explore our refreshing, soothing and invigorating fragrance collections.
Why Loma?
Why Loma?
David, the founder of LOMA Hair Care, created a collection of aromatic, organically infused products with his family in mind. Wanting his daughter Franky, her friends and their families to have a bath and body collection that is free from the world of products filled with parabens, dioxanes, phthalates, hormones, pesticides and more.
Our Founder, David Hanen, Cosmetic Chemist
Our Founder,
David Hanen,
Cosmetic Chemist
Founder and cosmetic chemist, David Hanen has over 40 years of experience in the industry and has dedicated his career to the art of hair and beauty. This intense interest inspired him to explore organic chemistry and become an innovator of natural and organic-based products. Often sought-after in an organically growing network, David has helped build several successful brands, including his own brand, Loma. Today, David is a well-respected leader in naturally-inspired chemistry and the formulation of sustainable beauty products.
Our Promise
Our promise
We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be. Our products are paraben, sodium chloride, gluten, soy and phthalate free, and have sulfate-free cleansing. We are also vegan friendly. And, of course, we NEVER test on animals! We invite you to experience the difference with LOMA.
What Makes Us Different?
We like to say "Quality in, Quality out" — we manufacture our own products in our own facility, which guarantees that we can utilize the highest quality ingredients. We source and inspect every ingredient, every raw material-including the preservatives and the byproducts of those ingredients. We promise, LOMA is made of only the best ingredients and the cleanest water.
Nature + science
Nature + Science
We are naturally inspired, organically infused because we created the perfect combination between natural and scientific. Wherever we can use a naturally-derived or organic ingredient, we do. Our ingredients are non-toxic and non-harmful to you and to the environment.
What makes us different?
What Makes Us Different?
Check out what others are saying and submit your own testimonial.
Good for Your Hair and Your Skin!
Paraben, Sulfate, Sodium Chloride, Gluten, Soy and Phthalate Free
Vegan friendly*
Never tested on animals!
Made in the USA
We blend our own products
Quality guaranteed
We promise our products are cruelty-free and vegan friendly*.
*Vegan friendly means we are entirely vegan except for two of our products. We utilize a small amount of beeswax in our Fiber Putty and Forming Paste, which is obtained in a way that does not harm the bees as we know they are key to our environment.
Before We Were Loma…
Before we were Loma…
Long before keratin treatments were common, there was a brand called Pearatin. This product line included favorites like Fortifying Repairative Serum (now Fortifying Repairative Tonic) and Hydrating Reconstructor (now Nourishing Conditioner). Pearatin has since rebranded and LOMA was born!