Brought to you by David Hanen: President, Founder, and Cosmetic Chemist for Loma.
Simple Science Videos
Naturally Inspired, Organically Infused
Creatine and Color Care
Unlike other brands, Loma products protect all color treatments, not just color that covers, but also color that lifts, highlights and bleaches.
Lightened hair loses elasticity—its internal strength—creatine rebuilds that strength and restores shine. We use an organic blend of fennel seed and sunflower seed extract to protect your color and help it last longer. We also use creatine to rebuild the muscle of your hair, which is damaged during the lightening process.
Use Loma regularly to rebuild the tensile strength of hair, especially lightened hair which experiences the most damage. Washing your hair with creatine-based formulas will keep your color brighter, longer.
Here at Loma Sulfates are not a part of the equation. We have been Sulfate free for 30 years, helping to lead the Clean Beauty initiative. Many other companies have come around in the last 5-10 years claiming to be Sulfate free, but that comes with a catch. Many of the replacements they’re using are closely related to sulfates and even used in janitorial grade cleansers. Many also use Lauryl sodium and Laureth Sulfate which creates a byproduct called. “1,4 dioxane,” thus us a major carcinogen and in no way Clean Beauty. We use surfactants which are as far away from a Sulfate you can get.
Silicones and Cyclics
Here at Loma one of our main ingredients is Aloe Vera gel. We were the very first professional hair care brand to use Aloe as our base nearly 30 years ago. We’re honored to know that many companies are now following our lead and trying to do the same. We’ve helped set the standard rather than just follow the trends.
The word "fragrance" on any hair care product can be scary. With Loma, there's no need to fear our fragrances! Our fragrances are predominantly derived from natural sources. We use pure essential oils and aromatic botanical extracts. You can see all of these ingredients right on any Loma bottle because we are also European compliant. What you see is what you get with us!
90% of personal care products are based in water. But not all waters are created equal. Here at Loma we self manufacture, meaning we control all of our ingredients and where they come from.
Nourishing Oil Treatment
Loma's Smoothing Crème has an aromatherapy of pure pear oil and is great for adding smoothness, shine, and luster to all hair types. For normal to fine hair, apply Smoothing Crème from root to ends. For coarse, dry, or thirsty hair, blend our Nourishing Oil Treatment with Smoothing Crème for extra protection from heat up to 450 degrees.
Fortifying Reparative Tonic
Fortifying Reparative Tonic fortifies and repairs hair from the inside out. This is a must-have product for normal to very damaged hair types. Fortifying Reparative Tonic works best when applied to damp hair and distributed from root to ends. This wearable reconstructor works all day long! The cranberry and pear aromatherapy is light and crisp. Try using a small amount of Fortifying Reparative Tonic on dry hair to tame flyaways while adding luster and shine!