For grey & blonde hair
- Sulfate, gluten, soy and paraben-free cleansing
- Brightens grey and blonde hair
- Highly pigmented; the most effective toning shampoo on the market
- An innovative blue-violet pigmented shampoo to enhance blonde and grey hair while neutralizing yellow to brassy tones
Did you know...
- During the original formulation, FDNC violet #2 is commonly used in other blonde-toning shampoos/conditioners. LOMA’s Violet Shampoo and Conditioner is much more effective in toning and neutralizing warm tones.
- To soften the deposition: Blend with Nourishing Shampoo.
gray hair, white hair, purple, purple shampoo , sample, trial, travel, gift, refi
How to use
How to use
What Makes Us Different
Most professional brands don't make their own products, but at Loma, we source, formulate, manufacture, and fill all of our own products!
Nature + Science
A key practice with LOMA formulation is in addressing the needs of the hair through chemistry. LOMA products protect, repair and rebuild the internal structure of hair.
Did You Know…
We innovated the use of aloe vera gel in the salon industry. We infuse water with concentrated organic aloe vera powder, which creates the #1 ingredient in our products.
NON TOXIC. NON HARMFUL.
RENEWABLE, SUSTAINABLE BEAUTY