True shine begins with healthy, clean hair.

Max Shine Shampoo is a warm, woodsy wash that builds a soft, easy lather for a smooth-to-the-touch finish. The silicone-free formula features organic aloe vera gel for flexible slip, creatine for a sleek feel, and coconut oil to soften through the lengths. Rinse clean, then follow with Max Shine Conditioner.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

True shine begins with healthy, clean hair.

Max Shine Spray is a crisp, fresh-citrus spray that adds a lightweight, mirror-bright sheen on dry hair. Carrot protein lends a smooth, glossy look; grapefruit essential oil adds bright polish; and ginger extract brings a refined, touchable finish. Mist lightly, smooth with hands or a brush, and layer as needed for extra gloss. Includes thermal protection to 450º.

Color-safe. Vegan and free from silicones, parabens, soy, sulfates, and phthalates.

For all hair types

• Medium to firm hold
• Builds volume, fullness and shine for thicker, plumper hair
• Medium shine
• Dries quickly
• Flexible yet touchable hold

Did you know…

• LOMA’s Maximum Volumizing Solution can help your hair go from slick to stick smooth. The solution makes the hair slippery when applied, but time allows each ingredient to set into the hair so it will dry smooth. Plus, your hands will not feel greasy post application!
• LOMA’s founder, David Hanen, absolutely loves Maximum Volumizing Solution. It is one of his favorite products!

For all hair types, especially normal to dry, color treated and foiled

• Sulfate, gluten, soy and paraben free cleansing
• Replenish and restore moisture for silky, shiny hair
• Great for hydrating dry scalps
• Helps control frizz and preserve color

Did you know…

• LOMA’s Moisturizing Shampoo can make a great, safe bubble bath!
• Moisturizing Shampoo is LOMA’s most effective healthy scalp solution

For all hair types, especially normal to dry color treated and foiled

• Gluten, soy and paraben free
• Deeply penetrating conditioner to add moisture, strength and shine
• Helps control frizz and preserve color

Did you know…

• LOMA’s Moisturizing Treatment works quickly to penetrate and rebuild the hair strand from the inside out; which adds strength and shine to dry, thirsty hair.

For all hair types, including curly hair types

• Medium to firm hold with low shine
• Builds volume, fullness and light shine for thicker, plumper hair

Did you know…

• LOMA’s Molding Crème provides a matte finish that works great to define and sculpt curly hair.
• Apply to the roots for a refreshing root boost.