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Save up to 35% on Liters
Enjoy exclusive savings on liters!
- 30% off our Moisturizing, Nourishing, and Daily Collections
- 35% off our Fragrance-Free Line
Stock up now and save big!
MOST LOVED
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Fragrance Free:
Your Hair's Happy Place
Gentle Care, Radiant Hair
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- Replenish and restore moisture without any harsh fragrances.
- Our gentle formulas, infused with natural ingredients like Aloe Vera, Avocado Oil, and Creatine, will leave your hair feeling soft, shiny, and healthy.
- Great for Sensitive Skin
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POWERED BY ALOE
Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.
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FREE OF THE NASTIES
Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.
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MADE WITH LOVE
Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.
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AYURVEDIC ORIGINS
The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.
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Let customers speak for us
from 1151 reviewsThis Calming Creme is amazing! It has transformed the condition of my hair in 3 weeks. It's no longer as frizzy and I can now see natural curl formation.
Thank you for such an incredible high quality, natural product!
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Was turned on to Loma by a friend a few years ago and have never wavered from considering it the best shampoo and conditioner I have bought.
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This lotion is the BEST. It feels so rich and smooth. Not greasy at all. It smells amazing too. My absolute favorite.
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Finally, a fragrance free hair product that contains silicones! My hair was dramatically improved with one use! I pray LOMA never changes this formula or discontinues it!!!
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I was looking for a moisturizing shampoo in hopes of helping my itchy scalp. This shampoo is rich, concentrated and leaves my fine hair soft and smooth without weighing it down. Love the scent and so far has helped my itchy scalp.
My daughter tried it and loves it as well.
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My favorite shampoo ever. Been using it for years and can’t imagine ever changing to anything else
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Can’t live without it. Been using it for years and don’t imagine I’ll ever stop.
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I've spent years (literally!) searching for a fragrance free product that does contain insoluble silicones. I've used this conditioner once, after chelating shampoo, and my hair is soooooo soft, shiny, and the ends aren't dry and crunchy. Please NEVER, EVER, EVER discontinue or change this product!!!
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Hydrate without weighing it down. Perfect for my natural curly hair.
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Best moisturizing shampoo and conditioner
Smells amazing!
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I find the daily shampoo doesn’t dry my hair and keeps it curly
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