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Celebrate Earth Month with Us!
Plant Trees & Receive a Special Gift
Embrace sustainability with Loma Beauty! For just $0.75, plant a tree and and receive our rich, vegan Body Lotion for FREE. Infused with natural ingredients, it's a treat for your skin and a gift to the Earth.
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Discover the Loma Difference
Quality You Can Trust
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Loma Beauty sources, formulates, manufactures, and fills every product in-house. We inspect each ingredient to guarantee quality. With our motto "Quality in, Quality out," you can trust that we use only the best ingredients and cleanest water.
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POWERED BY ALOE
Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.
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FREE OF THE NASTIES
Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.
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MADE WITH LOVE
Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.
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AYURVEDIC ORIGINS
The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.

Let customers speak for us
from 1238 reviewsI really like the texture!❤️
I’m very happy with this shampoo and conditioner! The quality is excellent—both products leave my hair feeling soft and smooth. The shampoo cleans well without drying out my hair, and the conditioner provides great moisture without feeling heavy. The scent is also really nice and lasts all day. I will definitely be ordering again!

I really like the texture!❤️
I’m very happy with this shampoo and conditioner! The quality is excellent—both products leave my hair feeling soft and smooth. The shampoo cleans well without drying out my hair, and the conditioner provides great moisture without feeling heavy. The scent is also really nice and lasts all day. I will definitely be ordering again!

Salon quality shampoo and conditioner without fragrance is hard to find. Glad I discovered this one. Leaves my hair soft without the irritation.

The beat, alongside the nourishing conditioner

It is very effective and smells delicious (almost too strong) but it fades slowly. My hair was smooth and shiny after first use. I highly recommend it.

This Calming Creme is amazing! It has transformed the condition of my hair in 3 weeks. It's no longer as frizzy and I can now see natural curl formation.
Thank you for such an incredible high quality, natural product!

Was turned on to Loma by a friend a few years ago and have never wavered from considering it the best shampoo and conditioner I have bought.

This lotion is the BEST. It feels so rich and smooth. Not greasy at all. It smells amazing too. My absolute favorite.

Finally, a fragrance free hair product that contains silicones! My hair was dramatically improved with one use! I pray LOMA never changes this formula or discontinues it!!!

I was looking for a moisturizing shampoo in hopes of helping my itchy scalp. This shampoo is rich, concentrated and leaves my fine hair soft and smooth without weighing it down. Love the scent and so far has helped my itchy scalp.
My daughter tried it and loves it as well.

My favorite shampoo ever. Been using it for years and can’t imagine ever changing to anything else

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