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NATURALLY INSPIRED
Organically Infused
Founded by the motto "Quality in, Quality out", Loma sources and inspects every ingredient and every raw material.
MOST LOVED

Our Hair Heros
that Everyone Loves
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Formulated with natural, organic ingredients to deeply nourish and repair, these treatments hydrate, strengthen, and protect the hair. They promote softness, shine, and resilience for healthier-looking hair.
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POWERED BY ALOE
Loma innovated the use of Organic Aloe Vera Gel in the beauty industry. This provides the base for all Loma products, which are naturally moisturizing and good for the whole family.
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FREE OF THE NASTIES
Renewable and Sustainable Beauty. Free of Paraben, sodium chloride, gluten, soy and phthalate free. Sulfate-free cleansing.
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MADE WITH LOVE
Unlike most beauty brands LOMA makes all of their own products plus produces only small batches at a time. We promise quality and longevity, and our passion is in the process - we research and test each raw material to ensure they're as clean as they claim to be.
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AYURVEDIC ORIGINS
The term Ayurveda, a natural system of medicine, originated in India more than 3,000 years ago, translates to knowledge of life.

Let customers speak for us
from 1490 reviewsI have been hunting for a shampoo and conditioner that does not make my hair look like I took a shower in a grease pit because it is too heavy of a product. Plus I had issues with shampoos and conditioners drying out my hair. But Loma has changed all that! My hair is soft, supple and the smell is amazing, not over powering but fresh and light. I am so glad I found you. You have a customer for life!

I have tried so many different products over the years to try and make my fine, thin, curly hair look better. Kerastase, Living Proof, Pureology, Kevin Murphy, the Rootist, all the drugstore brands and curly hair products. But none have given me the moisture and shine like the Daily line. Truthfully, I bought several of your travel lines because I didn’t believe this would be any different. It is. Not only does my hair smell amazing, it looks amazingly healthy. First day and I’m sold. Thank you for making beautiful products.
I have been using this product for a number of years. I try new things occasionally but always go back. I have fine straight hair… it gives me enough volume without being stiff. It smells lovely too.

Good product. My hair stays healthy and pretty. Doesn’t give me oily scalp even if I use it closer to the scalp (I have bleached highlights).

I mix a pump of this with a pump of the light nourishing oil on my damp hair. I have very fine and thin hair and it doesn’t weigh my hair down or make it look greasy. The scent is soooo yummy too.

I looooove this deep conditioner. The scent is amazing and it leaves my fine and thin hair hydrated without weighing it down at all, which is really hard to find in a deep conditioner for my hair.

I have thick wavy hair that is very dry. The calming crème is amazing! I add a drop of the LOMA nourishing oil treatment to the calming crème. What a game changer! Love LOMA products!

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